Big Concerts announced CSI Initiative for 2016
Big Concerts was moved to start a Corporate Social Initiatives Department, ‘WE CARE’, thanks to two very special ladies; Martelise Meaker and Lekiescha Padayachee. When they heard their favourite band One Direction were coming to South Africa they contacted Reach For A Dream who approached Big Concerts to see if we could arrange a meet & greet with Harry, Liam, Niall and Louis. At the time Martelise was fighting Osteoogenic Sarcoma and Lekiescha was diagnosed with Congenital Myopathy and was suffering from respiratory failure. The band approved the request without hesitation and gave them an experience they would never forget including a goodie bag filled with official One Direction merchandise.
It was through this experience that Big Concerts realised that they could make a BIG difference.
WE CARE
Through WE CARE, Big Concerts will, in 2016, proudly support The Sunflower Fund and Reach For A Dream Foundation where we hope to make a BIG difference to the lives of other people through live entertainment.
Alana James, CEO of the Sunflower Fund commented “The awareness and funds raised through this collaboration will greatly assist us to deliver on our mission – to increase the South African Bone Marrow Registry with committed donors, giving Hope of life to those in need of a stem cell transplant”.
Over the coming months Big Concerts will be launching various initiatives to do exactly that. The first initiative to launch is the option to donate R10 to these organisations when you purchase a ticket to a Big Concerts event through our website www.bigconcerts.co.za. A small gesture like this is often something BIG for someone else, and we sincerely hope the public will support us as we try to make a difference.
More About The Sunflower Fund
By increasing the number of donors listed on the national database, this offers hope to children and adults diagnosed with leukaemia and other life-threatening blood disorders. Higher numbers on the Registry increase their chance of finding matching bone marrow stem cell donors in order to undergo life-saving bone marrow stem cell transplants.
More About Reach For A Dream