IMAX with Laser represents a clear step forward in cinema technology. The format delivers ultra-bright, crystal-clear visuals, deeper blacks and heightened contrast, bringing a new level of detail to every scene. A precision-tuned, multi-channel sound system ensures that every layer of audio carries weight and clarity, from subtle background notes to full cinematic crescendos. The scale matches the technology, with a 17-metre wide, 9.7-metre-high screen and 285 seats configured to optimise seat to screen ratios, creating an experience that immerses audiences in the movie.

IMAX with Laser technology also offers a next generation 4k laser projection and an enhanced multi-channel sound system exclusive to IMAX theatres. Immersive by design, the technology is developed from the ground up to deliver crystal clear, lifelike images. The experience is set apart by a ground-breaking 4k laser projection system that features a new optical engine, custom-designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colours exclusively to IMAX screens.

“IMAX with Laser has changed the game for cinema in Johannesburg. It’s bigger, sharper and wonderfully immersive. It also gives people a whole new reason to come through to The Zone, the social republic of Johannesburg, where there’s always something happening,” said Leila Daya, Centre Manager at The Zone @ Rosebank.

This Ster-Kinekor complex also includes a dedicated kids’ cinema, designed to create a more engaging environment for younger audiences, alongside two Cine Prestige cinemas, which offer a luxurious setting to enjoy a film.

Beyond the cinema experience, The Zone offers plenty of ways for families to have fun. The Museum of Illusions offers interactive, perception-shifting exhibits, while The Fun Company keeps the energy high with arcade gaming and interactive entertainment. A wide selection of restaurants throughout the centre makes it easy to extend a visit with a delicious meal. Plus, its position adjacent to the Rosebank Gautrain station adds a level of convenience that makes the experience all the more accessible.

For more information regarding The Zone @ Rosebank, its stores, events and trading hours, visit the centre’s website at thezoneatrosebank.co.za

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