Running from 4 to 13 September, the campaign celebrates Mall of Africa’s diverse mix of local and international brands, showcasing the latest spring and summer fashion trends for every style.

What if you could discover, in under three minutes, the colours that complement your personal style? At the Digital Box located between Doppio Zero and EL&N, entrance 23, shoppers can enjoy a complimentary AI-powered colour analysis and walk away with their own personalised style palette, offering a fresh way to explore fashion this spring. From clothing and accessories to shoes, the experience will help shoppers discover new shades, find inspiration for their wardrobes, and shop the season with greater confidence. And with the chance to win exciting prizes along the way, there’s even more reason to give it a try.

Discover Your Personal Colour Palette

Colour analysis helps identify the shades that naturally complement one’s complexion. With a personalised palette as a guide, it becomes easier to discover new styles, experiment with different looks and choose clothing and accessories that work beautifully together, helping shoppers refresh their wardrobes with greater confidence.

Once complete, shoppers will receive a QR code linking them to Mall of Africa’s website, where they can browse a curated selection of products from participating stores inspired by their recommended colour palette, making it easier than ever to shop with confidence while discovering the season’s latest looks. The experience is complimentary and requires no booking, making it an easy addition to a day of shopping.

Shop Your Style and Win

Unlock Your Style Palette doesn’t end with personalised fashion advice. Shoppers who spend R500 or more in a single purchase at any participating store during the campaign period can stand a chance to win a share of R20 000 in Mall of Africa shopping vouchers, with four winners each receiving R5 000.

Entering is easy with three ways to take part. Simply make a single purchase of R500 or more at a participating store, follow the competition link on the Mall of Africa website and upload your till slip; or scan the QR code at the digital box and upload your till slip or complete a manual entry at the information desk or digital box by presenting your qualifying till slip. The competition runs from 4 to 30 September 2026. Terms and conditions can be viewed at mallofafrica.co.za.

This campaign arrives at Mall of Africa as Spring/Summer collections land in stores, making it the perfect time for shoppers to refresh their wardrobes with colours, silhouettes and accessories that suit both the season and their personal style.

The Unlock Your Style Palette experience will run from 4 to 13 September 2026, from 9 am to 8 pm at The Digital Box, Mall of Africa, while the competition will remain open until 30 September 2026.

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Running from Friday 3 to Monday 13 July in the Food Court, the immersive play experience will transform this part of the mall into an interactive soccer-themed activity zone where children, teens and even competitive parents can put their skills to the test across seven exciting challenges. Open daily from 10 am to 8 pm, tickets will be available at the activation area for R50 per participant.

Visitors will stand a chance to win incredible prizes, including 1 of 5 official Bafana Bafana jerseys, 5 x R1 000 Studio 88 vouchers and spot prizes from EL&N, Honor, Lego, McDonalds, New Balance, Spur, Totalsports and Toy Kingdom. The first 100 participants through The Goal Zone will have the opportunity to customise a Krispy Kreme Original glazed doughnut.

Winter Holiday Fun with a Competitive Twist

Created as a high-energy school holiday attraction, The Goal Zone activities will include a mix of football skills, speed, coordination and playful rivalry, giving young fans the chance to celebrate the game, test their skills and soak up the excitement of the World Cup.

Whether visitors are showing off fancy footwork or simply trying something new, the experience is designed to entertain a wide range of ages, with selected challenges designed for the whole family to enjoy, while bringing a lively, sporty atmosphere to the winter break.

Visitors will be able to test their power in Speed Kick, take aim in Beat the Keeper, sharpen reaction times at the Reflex Wall, or put their accuracy to the test in Through the Hoops. Those looking for something a little different will be able to try their hand at Footgolf, challenge friends and family in Sit Down Soccer, or see how long they can keep the ball in the air during Keepie Uppies.

Created to mimic an indoor astroturf-style arena complete with playful sporting touches, The Goal Zone will bring all the excitement of a match-day atmosphere into a fun, family-friendly holiday experience.

A School Holiday Outing With Extra Energy

As cooler weather settles in, The Goal Zone will offer families an indoor activity that encourages children to stay active while adding something different to the school holiday calendar. Positioned in the heart of the mall, the football experience will also make it easy for families to pair the experience with lunch, shopping or a full day out.

Whether it is siblings competing for bragging rights, friends challenging one another to beat the leaderboard or parents quietly proving they still have a winning kick, The Goal Zone is all about getting involved, having fun and making winter holiday memories.

The Goal Zone will run from 3 – 13 July 2026 in the Mall of Africa Food Court. Tickets are available onsite for R50 per participant. For more information and regular updates on Mall of Africa, its stores and events, follow the mall on social media at Instagram: @_themallofafrica or visit the mall’s website: mallofafrica.co.za.

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Over the past decade, Mall of Africa has grown into one of the most influential retail destinations, shaping how South Africans shop, gather and spend their time. Its scale and benchmark-setting mix of brands connect Africa to the world and the world to Africa. Set within Waterfall City, the mall has been recognised on both local and global stages, with accolades that reflect its impact on retail, design and shopper experience.

From being named the Coolest Mall in South Africa for multiple consecutive years to receiving international honours at leading industry awards, these achievements reflect how the centre continues to set the pace and hold its own among the world’s leading retail destinations.

A Multi-Faceted Celebration

To commemorate the occasion, Mall of Africa will unveil a multi-layered campaign themed A Decade of Culture, designed to bring shoppers closer to the experiences, brands, and moments that have shaped its remarkable journey.

The celebration’s centrepiece will be a striking thread-based installation, set to launch in the Crystal Court on 24 April 2026. Symbolizing the formative role that Mall of Africa plays in shaping contemporary culture, stores across the mall will each add their own coloured threads, representing fashion, food and entertainment, gradually bringing this unique large-scale artwork to life. Shoppers are invited to take part in the creation of this piece too, adding their own threads and leaving a personal mark on the living installation that celebrates connection, creativity and community. As it takes shape, the artwork will stand as a visual expression of the many stories that have come together in Mall of Africa over the past decade.

Alongside this, an interactive timeline will guide shoppers through the mall’s ten-year journey, offering a moment to reflect on the special role that Mall of Africa plays in their lives. From 24 April to 1 May, shoppers can also engage with the installation and enter a competition via QR code, with the chance to win R10 000.

As Mall of Africa celebrates a decade of growth and connection, the birthday campaign will reflect its strategic focus on creating meaningful, memorable experiences. “Reaching our first decade milestone is a really special moment for us,” says Yasmeen Lorgat, General Manager of Mall of Africa. “This celebration is not only about celebrating Mall of Africa as a destination, but also the people who have shaped it along the way, and we can’t wait to host shoppers as part of this celebration.”

Moments of Celebration and Retail Excitement

Adding to the energy will be the “10 Days of WOW Deals” retail drive, where shoppers will be able to take advantage of exclusive offers from participating stores, with daily offers revealed on the mall’s social media platforms.

The celebration will build up to a special birthday event on Tuesday, 28 April, where the centre will come alive with live entertainment from Mi Casa, alongside giveaways and curated experiences for shoppers. Five lucky shoppers who engage with the mall’s social media platforms will also stand a chance to meet the group in person with their partners. The first 500 people who arrive at the mall will receive curated goody bags, adding a special touch to the milestone moment.

The birthday celebration will also see the launch of exclusive, limited-edition Mall of Africa merchandise. These bespoke pieces will be available to purchase from the Thread Installation and the Concierge Desk from 28 April, giving shoppers the opportunity to take a piece of the celebration home.

Join the Celebration and Be Part of the Story

Throughout the campaign, shoppers will be encouraged to take part in a range of interactive opportunities, including a “scan & win” competition that will offer one winner the chance to walk away with R10 000. The QR code for entry will be available in the mall, encouraging shoppers to explore the space while engaging with the experience. Entries will close on 1 May, with the winner set to be announced on Monday, 4 May.

Further extending the celebration online, shoppers will be able to engage with Mall of Africa’s social media channels for a chance to win one of two exclusive merchandise bags during the birthday month.

For regular updates on Mall of Africa, its stores and activations, follow the mall on social media on Instagram or visit the mall’s website: mallofafrica.co.za.

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Fashion Forward Arrivals and Iconic Names

Luxury takes a confident step forward with the opening of Coach, one of only a handful of stores in Gauteng. Positioned opposite BOSS and Michael Kors, the beautifully designed boutique showcases the brand’s most recognisable pieces, from the Tabby and Rogue handbags to refined everyday accessories rooted in quality leather craftsmanship. Nearby, Kate Spade New York has made its South African debut with its first-ever store in the country. Known globally for crisp colour, graphic prints and playful sophistication, the opening marks an exciting opportunity for luxury fashion purveyors eager to experience the brand in person.

Emporio Armani has reopened in a new, more advanced space within the mall, drawing inspiration from the brand’s Milan flagship. One of only three in Gauteng, the refreshed store introduces a more immersive environment for its fashion, footwear and accessories. Lacoste has also raised the bar with the launch of its one-of-a-kind flagship store in the Crystal Court. This is the first and only Lacoste flagship of its kind in South Africa, offering a bold, future-facing take on the brand’s signature sport-luxe style.

The fashion mix has been further strengthened by a revamped BOSS store, now one of the largest in the country, retailing the popular brand’s fashion and accessory collections. Alongside this is a new opening, United Colours of Benetton, which has brought its distinct Italian style that features iconic colour palettes and fresh silhouettes, all created with a strong focus on sustainability, to the mall. This addition further enhances the mall’s growing appeal to fashion-conscious shoppers.

Local Pride, Lifestyle and Fresh Concepts

Local brand Silki Skincare has grown from a popular SOOK pop-up into a permanent store, driven by strong customer demand. The youthful brand offers a destination for skincare discovery, with complimentary consultations and advanced skin analysis delivered by trained somatologists. Old School, the much-loved South African label founded by two brothers, brings its distinctive take on supporter gear and retro-inspired clothing to the mall, celebrating sporting culture through a modern lens.

Families will be delighted to discover Kids Around in Mall of Africa, offering designer fashion for children from newborn to 16 years, from brands such as Hugo, Karl Largerfeld, Boss, DKNY, Michael Kors and Jacobs & Billy Blush. Hikers and outdoor enthusiasts are also in for a treat with The North Face that has just opened one of only two official stores in South Africa. Diadora adds its unmistakable Italian sporting heritage to the mix, offering a refined selection of lifestyle and performance apparel and footwear, that blends athletic credibility with everyday wearability, appealing to shoppers who appreciate design, comfort and movement in equal measure. Together, these openings deepen the mall’s lifestyle offering and broaden the choices available to diverse shopper groups.

Adding a flavour-led touch, Pantry by Marble has opened its first ever pop-up, serving elevated grab-and-go snacks, sweet and savoury treats and coffee for shoppers on the move. The pop up also includes fresh finds, Pantry favourites and exclusive treats.

“Mall of Africa continues to evolve alongside the people who shop here,” says Yasmeen Lorgat, General Manager of Mall of Africa. “These new openings reflect a strategic mix of global names, local talent and fresh concepts, all chosen to create moments of discovery and connection. We are committed to continually reimagining the retail experience, ensuring every visit offers something new,” she added.

For regular updates on Mall of Africa, its stores and activations, follow the mall on social media at instagram.com or visit the mall’s website: mallofafrica.co.za.

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A World of Adventure and Imagination

The nine-hole mini golf experience inspired by Disney’s Zootropolis 2, presented by FNB and Mall of Africa, featuring a collaboration with VW, will be located at Waterfall City Park. Offering an enchanting journey through the vibrant world of Zootropolis, it will operate from 9 AM to 8 PM daily. Each hole brings to life scenes from the film’s bustling animal metropolis, offering players of all ages a mix of challenge, creativity and fun. Tickets are available from R85 per person on Howler.co.za or at the gate. Pre-booking is encouraged.

Disney’s Zootropolis 2 releases at Ster-Kinekor Mall of Africa on Friday, 28 November. In this next chapter, detectives Judy Hopps and Nick Wilde return to tackle a thrilling new mystery that tests their partnership and takes them to the wildest corners of the city.

Families can also visit the enchanting Disney installation in the Crystal Court from Saturday, 22 November, presented in collaboration with FNB, PEP, The Lego Group and Toys R Us. Featuring more than 600 Disney and Marvel plush toys, the display will support Reach For A Dream. Here, shoppers will have a chance to make a meaningful difference by helping brighten the lives of children facing critical illnesses.

Shopping, Giving and Sharing the Joy

Knowing that choosing the perfect gift takes time, Mall of Africa will extend its trading hours, giving shoppers more time to explore the centre’s 300 world-class retail and lifestyle stores. Stores will be open from 9 AM to 9 PM from 5 – 18 December and from 9 AM to 10 PM from 19 – 23 December.

From 5 – 24 December, gift wrapping services will be available in the Crystal and Truworths Courts, with all proceeds supporting Gift of the Givers Foundation’s upgrade of Dr Mathole Motshekga Primary School in Rabie Ridge.

“Mall of Africa continues to be a place where fun, festivities and kindness come together,” says Yasmeen Lorgat, General Manager of Mall of Africa. “This festive season, we’re celebrating the joy of giving and the excitement of unforgettable family experiences. We can’t wait to welcome shoppers as they enjoy this time to connect, to share and to create lasting memories.”

For regular updates on Mall of Africa, its stores and activations, follow the mall on social media at instagram.com or visit the mall’s website: mallofafrica.co.za.

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A Year Defined by Creativity and Collaboration

The Spectrum Award recognised Mall of Africa for the Tyla x SOOK pop-up activation, an imaginative retail experience developed with Spotify Africa and Sony Music Africa. Earlier this year, the same activation made international headlines when it won an ICSC Global Marketing Award in Las Vegas. The bold collaboration transformed SOOK Mall of Africa’s adaptable space into an immersive, music-inspired world that brought Tyla’s creative vision to life and drew fans and shoppers across the country.

Mall of Africa also earned two gold awards for the Tyla x SOOK Pop-Up Collab (in a separate category) and the Rev Up for the Ultimate LEGO Racing Experience with LEGO Certified Stores. Both campaigns attracted thousands of visitors, demonstrating the mall’s ongoing ability to deliver fresh, memorable experiences through strong partnerships and creative thinking.

Celebrating Excellence Across the Board

In addition to these headline wins, the mall received six bronze awards for initiatives, including for DreamWorks Find the Fun, Beauty Squad and Park Smart with Admyt. Each campaign showcased Mall of Africa’s ability to combine innovation with shopper enjoyment, from seamless parking technology to playful family experiences and retailer collaborations.

“These awards are a reflection of the passion and teamwork that drive everything we do,” said Yasmeen Lorgat, General Manager at Mall of Africa. “We’re incredibly proud of the creative collaborations that help us push the boundaries, and thankful to our shoppers who continue to support and inspire us. Being named South Africa’s Coolest Mall for the eighth consecutive year is especially meaningful as it reminds us that our efforts to stay innovative and relevant are resonating with the youth.”

Mall of Africa’s recent wins highlight its evolution as a destination where creativity, global brands and local energy come together to shape the future of retail in South Africa. For regular updates, follow the mall on social media at instagram.com or visit the mall’s website: mallofafrica.co.za.

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A Shopping Event With Heart

Vintage with Love has grown into one of South Africa’s most inspiring charitable fashion movements, combining sustainability, community and creativity in one. The annual “Big Sale” offers a carefully curated selection of gently worn, high-end clothing and accessories, donated by style-conscious South Africans and sold to raise funds for literacy initiatives across the country.

“There is nothing quite like the buzz of the Big Sale weekend, rails full of fashion, shoppers hunting for their favourite brands, and the knowledge that every purchase makes a difference. It is fashion with real heart and one of the true highlights in our Vintage with Love diary,” says Managing Director, Tracey van Gass.

“We are always looking for fresh, meaningful ways to enhance the Mall of Africa shopping experience,” says Yasmeen Lorgat, General Manager at Mall of Africa. “Hosting Vintage with Love reflects our commitment to innovation and to bringing unique finds to our shoppers. It’s an opportunity to discover sought-after treasures that you simply won’t find anywhere else.”

Expanding on this further, she adds: “This also aligns with our commitment to meaningful community impact and conscious consumerism. Circular fashion is reshaping how we think about style and sustainability, and this initiative allows shoppers to be part of that positive change. It’s fashion with heart, giving beautiful garments a second life while supporting causes that uplift others.”

Fashion That Gives Back

Founded in 2013 by Leigh Ord and Jacquie Myburgh Chemaly, Vintage with Love has built a remarkable legacy of generosity, channelling millions of rands into literacy charities over the past 12 years. What began as a simple idea to sell quality preloved clothing for a cause has evolved into a national movement driven by thousands of donors, volunteers, and shoppers who believe that fashion can create meaningful change.

Shoppers at the Mall of Africa can look forward to uncovering unique pieces, luxury labels and timeless staples, all while supporting a cause that opens doors for children through education.

For more information about The Vintage with Love sale and to stay updated on the latest announcements and sneak peeks of the garments on offer, visit vintagewithlove.co.za and @vintagewithlovesa on Instagram.

For regular updates on Mall of Africa, its stores and activations, follow the mall on social media at instagram.com or visit the mall’s website: mallofafrica.co.za.

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The activation will feature Creme of Nature’s signature “Rooted in Radiance” themed style experience. Shoppers who purchase any two Creme of Nature products can enjoy complimentary aftercare and styling sessions with professional stylists. Alongside this, visitors can also attend hair masterclasses (Saturday 13 September, 12 midday) and a masterclass and panel discussion on hair and heritage (Saturday 20 September, 12 midday), all at the activation. Bookings are essential, with more information available at the SOOK x Creme of Nature pop-up store.

“Hair has always been more than beauty – it’s memory, identity, and culture. It tells our stories, connects us to our roots, and gives us the freedom to express who we are,” says Zandi Zinganto, Brand Manager at Creme of Nature. “With the HAIR-itage campaign, Creme of Nature is proud to celebrate every texture and style, giving shoppers the chance to explore, express, and embrace their heritage through hair.”

“Mall of Africa is well known for our unparalleled array of hair, beauty and grooming stores, and we’re excited to extend this offering even further this Heritage month,” says Yasmeen Lorgat, General Manager at Mall of Africa. “By collaborating with Creme of Nature for this activation, we’re offering an immersive experience that celebrates heritage, identity and style, while reinforcing the mall as the go-to centre for cutting-edge hair innovation and professional expertise,” she added.

As part of the HAIR-itage activation, unique offers are also available at Barber Lou, Hair City, Sorbet Dry Bar and Splush at the Mall of Africa during the promotional period.

Mall of Africa invites all shoppers to celebrate their HAIR-itage this September by visiting SOOK from 10 to 20 September, open daily from 9 AM to 8 PM.

For regular updates, follow the mall on social media at instagram.com or visit the mall’s website: mallofafrica.co.za.

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Designed for engagement

Children are invited to step into a world of make-believe, where learning happens through play. The activation features a variety of themed zones including a Fire Station, Police Station, Vet, Beauty Salon, Medical Centre, Café and Market with a variety of thoughtfully curated props and dress-up attire that support the natural curiosity of young minds. The experience has been created to reflect the simple wonder of childhood imagination in a setting that allows children to express themselves and interact with peers.

For an entry fee of R190, each child enjoys two hours of full access to the activation as well as:

• A Krispy Kreme Holiday DIY Kit
• A special Build-a-Bear workshop where children can create their own customised bear
• Guided imaginative play with friendly playmakers
• Interactive fun with Maple and Mosely, the beloved playhouse puppets
• Colouring-in and playdough stations

Puppet shows will take place during each play session, and parents can enjoy coffee from Krispy Kreme. While warm and friendly playmakers will be present throughout, all children must be accompanied by a parent or guardian at all times.

Booking and trading details

Playtime at Le Petit Playhouse will operate during Mall of Africa’s regular trading hours daily. The play sessions will run from 9 – 11 AM (puppet show at 10 AM), 12 – 2 PM (puppet show at 1 PM), 3 – 5 PM (puppet show at 4 PM) and 6 – 8 PM (puppet show at 7 PM).

Featuring thoughtful programming and a focus on developmental value, Playtime at Le Petit Playhouse offers a distinctive activity for young ones during the holiday. The activation combines education and entertainment in a way that supports modern parenting needs while allowing children to enjoy a meaningful and memorable holiday experience.

Parents can pre-book a session by emailing popup@lepetitplayhouse.co.za or calling 082 499 8834. Please include your preferred date, timeslot, and the number of participating children. Payment is required on arrival. Space is limited per session, and walk-ins will be accommodated based on availability.

For regular updates, follow the mall on social media at Instagram or visit the mall’s website, mallofafrica.co.za.

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Infrastructure that makes a difference

Working in collaboration with the Attacq Foundation and the Gift of the Givers Foundation, Mall of Africa has allocated the full R73,833 raised to upgrade the school’s facilities. A new, larger sheltered assembly point has been constructed, offering a much-needed, practical space to accommodate the school’s growing learner numbers. Additionally, the existing assembly area has been refurbished to create a safer and more functional environment for its smaller gatherings and meal service. The remaining funds have been directed towards the school’s feeding scheme, which many of the learners rely on daily.

Dr Mathole Motshekga Primary School currently educates over 2,400 learners, the majority of whom come from low-income households. The school operates out of mobile container classrooms, with limited government support for infrastructure improvements since its founding in 2003. The donation comes at a crucial time, addressing one of the school’s most pressing challenges: a lack of shelter for assemblies and lunchtime breaks.

“Education is such an important part of helping empower children to live a fulfilled life, and we are delighted that we have been able to uplift the facilities at this school in a way that will have a lasting impact,” said Yasmeen Lorgat, General Manager of Mall of Africa. “We are committed to making meaningful contributions to the community around us, and this donation is one way we’re turning seasonal generosity into lasting support.”

“We are incredibly grateful to Mall of Africa, Netflix, the Attacq Foundation, Gift of the Givers, and all the partners involved for this generous contribution. The new assembly area is a wonderful structure, symbolising hope and progress for our learners, that will be well used for many years to come. It also means a safer, more dignified space where our children can gather, learn, and grow,” said the school’s principal, Nthabiseng Sebola.

This donation forms part of Mall of Africa’s broader commitment to building purposeful connections with its surrounding communities and contributing to sustainable upliftment through considered partnerships.

For regular updates on Mall of Africa’s future initiatives, visit their website or follow their Instagram.

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