Johannesburg, 13 November 2025 | TCL Electronics, a global leader in consumer technology, recognised as the Global No. 1 Ultra-Large Screen TV Brand (OMDIA 2024) and a prominent pioneer in home appliances, announced the expansion of its partnership with Call of Duty® alongside the global rollout of Black Ops 7. Returning as the Official TV Partner, TCL is aligning its newest QD-Mini LED technology with one of the most anticipated releases of the year, offering players an elevated visual experience designed to bring every mission, environment and detail to life.

Big-Screen Immersion for the Black Ops Universe

Call of Duty is designed for scale, detail and fast-paced tactical action—elements that come to life on big-screen displays. TCL’s QD-Mini LED TVs amplify these moments with precision dimming, high refresh rates and refined brightness that help players track movement, read environments and respond with accuracy.

TCL C7K — Higher Brightness, More Precision and Enhanced Visual Depth

Stepping up in performance, the C7K incorporates up to 2,800 local dimming zones and 3,000 nits peak brightness to deliver greater contrast and realism on a big screen. With a 144Hz native refresh rate, AMD FreeSync Premium Pro and optimised Game Modes with improved audio, motion stays exceptionally smooth and responsive even during high-intensity sequences. The C7K’s elevated HDR performance enhances the visibility of textures, UI elements and lighting, creating a more immersive and finely detailed experience for players stepping into the world of Black Ops 7.

TCL C6K — Fast, Fluid and Built for Players Who Prioritise Responsiveness

The C6K delivers smooth, stable performance with a 144Hz native refresh rate, VRR support and low input lag suited for fast-paced encounters. Its QD-Mini LED backlight features hundreds of dimming zones,  improving visibility in darker areas of the map and helping players identify environmental details that matter in close combat. For big-screen gaming setups, the C6K offers fluidity and speed that competitive players value.

TCL C8K — Flagship Performance for Maximum Immersion on the Biggest Screens

Set to launch in South Africa in 2026, the C8K is engineered for players seeking the most cinematic and commanding display possible. With up to 3,840 local dimming zones and peak brightness reaching 4,500 – 5,000 nits peak brightness (size-dependent), the C8K produces exceptional clarity, depth and Halo control. Combined with its 4K 144Hz display, ultra-fast motion handling, and premium QD colour accuracy, the C8K delivers a powerhouse visual experience tailored for next-generation consoles. Its QLED technology further enhances this performance by producing an ultra-wide colour range—covering 97% of the DCI-P3 spectrum—bringing over a billion rich, lifelike colours to the screen for truly immersive gameplay.

Game Master Technology: Optimised for Competitive Play

All three models feature TCL’s Game Master suite—a dedicated set of gaming tools that automatically activates low-latency performance modes, manages VRR/FreeSync stability, and provides a quick-access gaming dashboard for real-time adjustments. Shadow enhancement features also improve visibility in darker areas, giving players clearer insight during tactical moments.

Wide Viewing Angle for Shared and Multi-Position Play

TCL’s QD-Mini LED lineup also offers improved wide-angle viewing, maintaining brightness and colour accuracy even when players are not seated directly in front of the screen. Whether gaming from different positions or playing co-op with friends, picture consistency remains intact—an essential advantage for large-screen setups.

A Strengthened Partnership Built on Years of Collaboration

TCL and Call of Duty share a long-standing partnership that has grown alongside the evolution of the gaming landscape. Over the years, TCL has supported multiple franchise releases, global creator events and regional gaming activations, consistently aligning its display innovations with the visual standards of the Call of Duty universe.

From previous Black Ops titles to this year’s Call of Duty®: NEXT, TCL has collaborated closely with Activision to understand the needs of players and enhance gaming-driven features across its lineup. With Black Ops 7, the partnership enters a new chapter, combining advanced QD-Mini LED technology with one of the most iconic franchises in modern gaming.

“Call of Duty has always pushed visual innovation,” said Scott Ramirez, Vice President of Product Marketing and Development, TCL Home Theater. “With Black Ops 7 and our newest QD-Mini LED televisions, we are delivering the brightness, contrast and motion handling needed to experience the game as its creators intended.”

“Our partnership with Call of Duty reflects our shared focus on delivering immersive, high-performance experiences for players. With Black Ops 7 and our latest QD-Mini LED lineup, we’re delivering the level of clarity, motion precision and responsiveness today’s players expect from a next-generation gaming display.” Said Mr. Majid Khan Niazi, Marketing Director, TCL Middle East & Africa.

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Leading the charge, the TCL 98-inch C8K earned the “EISA STATEMENT TV 2025–2026” award for its revolutionary design and jaw-dropping visuals, while the TCL 85C9K claimed the “EISA HOME THEATER MINI LED TV 2025–2026” title, setting a new gold standard for cinematic immersion. The TCL 75C7K was honored as the “EISA FAMILY TV 2025–2026” for its perfect blend of stunning clarity and smart functionality, and the TCL 55C6K took home “EISA GAMING TV 2025–2026”—a must-have for next-gen gamers. Rounding out the accolades, TCL’s Q65H Soundbar secured the “EISA BEST BUY SOUNDBAR 2025–2026” award, delivering theater-quality audio at an unbeatable value.

TCL 98C8K: EISA Statement TV 2025–2026

Chosen as EISA’s “STATEMENT TV FOR 2025–2026”, the TCL 98C8K redefines large-screen excellence with TCL’s industry-first architecture for large-screen TVs. Thanks to the use of advanced, premium materials, the TV achieves a Virtually ZeroBorder display that maximizes screen space for a more immersive viewing experience.

Beyond its striking design, the 98C8K is also engineered for top performance. Through TCL’s newly upgraded CrystGlow WHVA panel, the TV delivers an exceptional native contrast ratio of up to 7,000:1. A 0.5% low-reflection film further enhances image clarity by reducing glare, while the panel’s 40% ultra-wide color viewing angle ensures vivid, lifelike visuals from any direction. Paired with TCL’s proprietary All-domain Halo Control Technology, the 98C8K delivers precise light and shadow control—bringing advanced picture quality with uncompromising brightness, contrast, and detail to every frame.

TCL 85C9K: EISA Home Theater Mini LED TV 2025–2026

As TCL’s flagship model, the TCL 85C9K is crafted to deliver an uncompromising cinematic experience at home. Featuring a Virtually ZeroBorder display and CrystGlow WHVA Panel, the 85C9K provides a borderless, immersive visual experience with ultra-wide viewing angles and consistent picture quality from every direction. Supported by TCL’s QD-Mini LED Technology, the Precise Dimming Series TV features up to 5,184 separate brightness zones with a peak brightness of 6,500 nits, allowing it to render detailed light and shadow transitions that elevate contrast and depth across all content types. To complement its visual power, the 85C9K also features immersive Audio by Bang & Olufsen, ensuring that what you hear is as impactful as what you see.

TCL 75C7K: EISA Family TV 2025–2026

The winner of the EISA “FAMILY TV 2025–2026” award, the TCL 75C7K is the ultimate hub for family entertainment. As a member of TCL’s Precise Dimming Series, the 75C7K uses advanced QD-Mini LED technology to deliver stunning picture quality with exceptional brightness, contrast, and color accuracy, all housed in an ultra-slim, minimalist design that complements any living space.

Powered by the TSR AiPQ Processor, the 75C7K intelligently optimizes picture quality based on content and user preferences, while integrated Google TV enables seamless access to personalized content and smart home controls. Additional family-friendly features such as Kids Profiles, Art Gallery Mode, and TÜV-certified low blue light protection ensure a safe and engaging experience for viewers of all ages.

TCL 55C6K: EISA Gaming TV 2025–2026

The TCL 55C6K is built for gamers who demand top-tier performance. Its QD-Mini LED display and native 4K 144Hz refresh rate ensure ultra-smooth gameplay and crystal-clear motion, eliminating stutter and blur, while an immersive ONKYO 2.1 Hi-Fi sound system brings cinematic audio to every gaming session. With Game Master Mode, AMD FreeSync, and SuperWide GameView, the C6K delivers a full suite of game-optimized features designed for intense, responsive, and truly immersive play.

Beyond display excellence, TCL also continues to push the boundaries of audio innovation. Named EISA “BEST BUY SOUNDBAR 2025–2026”, the Q65H Home Theater Soundbar features RAY·DANZ—TCL’s proprietary acoustic technology designed to precisely direct sound through a custom acoustic structure, creating a wide soundstage for a striking cinematic audio experience.

Currently available in select markets worldwide, these award-winning products represent TCL’s ongoing commitment to Inspire Greatness through premium and immersive entertainment experiences.

About TCL 

TCL is a leading consumer electronics brand and leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more. Visit the TCL website at https://www.tcl.com.

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