Enter the Extreme: JAECOO and Jurassic World Rebirth Venture into the Unknown In New Partnership
Recently, the off-road brand JAECOO announced its collaboration with Universal Pictures and Amblin Entertainment’s action-packed new chapter in the blockbuster film series, Jurassic World Rebirth, set for global release in July 2025. United by the shared spirit of Enter the Extreme, the partnership takes consumers on a mission to discover the most colossal dinosaurs in the most dangerous places.
JAECOO draws its name from the fusion of the German word ‘Jäger’ (hunter) and the English word ‘Cool,’ embodying both off-road and urban characteristics, style and quality. Rooted in the indomitable spirit of exploration, its Hunter DNA symbolizes both the conquest of untamed wilderness and a fearless challenger spirit. The fearless spirit of survival in the face of desperate circumstances in the film is highly consistent with JAECOO’s brand philosophy of brave exploration. The cooperation between the two expresses that the pursuit of the extreme is not only a survival rule for living beings in the harsh natural environment, but also the reflection of the spirit of constantly challenging oneself and breaking through boundaries.
When Off-road Technology Converges with Jurassic World Rebirth: JAECOO Technology Empowers A New Imagination
In Jurassic World Rebirth, the main characters must traverse a forbidden island to collect dinosaur DNA. The scenes provide a stage for the display of JAECOO’s off-road technology. The All-road Drive Intelligent System (ARDIS), with its 600MM super-strong wading capability and seven driving scenarios adaptations, becomes a survival commander in dealing with complex terrains such as sand and wading. It is also equipped with intelligent cabin technology, such as a 540° transparent chassis to provide real-time response to road conditions. The SHS Super Hybrid technology meets the world’s largest dinosaurs in the untamed wilderness with its long range, high performance and low fuel consumption. In the collision of hardcore technology and Jurassic wildness, the two interpret the exploration spirit of breaking through boundaries with wisdom and courage and revering nature.
Through this partnership, both sides have achieved innovative breakthroughs in multiple dimensions together. In JAECOO’s flagship showrooms, it is planned to create an immersive scene where the film’s dinosaurs and JAECOO images appear together, allowing the wild terrain to collide with modern technology. Online, JAECOO plans to further tout the collaboration, spreading the brand charm of JAECOO and its partners, who bravely explore and break through boundaries.
JAECOO’s collaboration with Jurassic World Rebirth is not merely a crossover collision between vehicles and a film IP. JAECOO will unlock a new sensory feast for consumers with innovative scenarios and immersive experiences and convey the core of the brand’s off-road spirit of exploring the unknown. When off-road technology confronts prehistoric life, what kind of sparks will be ignited by the deep integration of off-road culture and film art?!