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Loui Lvndn releases the music video for ‘Fire Is The New Black’, the latest single from his SAMA-nominated debut album ‘Your Princess Is In Another Castle’ out through Gallo Record Company.
‘Fire Is The New Black’ marries a royal African drum to an alternative rock progression in a high-energy sonic ceremony. Loui is swerving past blockades in star-ship, speeding to the concert which he’s headlining where he serves us a booming staccato rhythm under an electrifying flow that saliently disobeys the hip-hop, rock and RnB. By the time you reach the chorus, Loui implores us to “… get it while it’s hot” as the intensity peeks. This record sees the man aflame unapologetically seduce the listener into not just playing with Fire, but scorching alongside it.
‘Fire Is The New Black’ is a statement you that makes you sit up and listen attentively.
The music video for ‘Fire Is The New Black’ is shot in a unique in-between poses editorial style featuring Loui Lvndn (London) putting his radical art on a pedestal – on display for the world to bear witness. The grade and colour treatment is the sexual factor in this visual. Everything is black and white with keyed out moments of hue. The use of black and white speaks to the two opposite ends of the colour spectrum in South African society and that brings us together in the cause of progressively approaching art in the years to come.
Listen to ‘Loui Lvndn – Fire Is The New Black’ on your favourite digital platform now – https://africori.to/fitnb
