Steyn City, Johannesburg — Castle Lite has used the stage of LIV Golf South Africa 2026 to launch their latest innovation officially: Draught in a Can. A new product innovation designed to bring the crisp and refreshing draught experience traditionally only enjoyed at a bar into a convenient can that can be enjoyed anywhere.
The launch took place on the opening day of the tournament at Steyn City, where thousands of fans gathered for the inaugural LIV Golf event in South Africa. With global attention focused on the event, Castle Lite chose the moment to introduce the innovation that aims to extend the draught experience beyond traditional on-tap environments.
For the first time, the smooth and crisp taste South Africans love about Castle Lite Draught will now be available in a portable format, allowing consumers to enjoy the brand’s signature invigorating draught experience in more settings.
A Dramatic Fan Village Reveal
The unveiling was staged as a dramatic on-site moment at the Castle Lite setup in the Fan Village.
In a cinematic sequence played across the venue, Pieter-Steph du Toit, one of South Africa’s most recognisable athletes, arrived carrying a sealed trophy case. At most global sporting events, a case like that would be expected to hold silverware.
Instead, the case contained Castle Lite’s newest innovation.
Du Toit was joined on stage by Castle Lite ambassador Juicy Jay, before the case was opened by Castle Lite Brand Director Colleen Duvenage, revealing Castle Lite Draught in a Can to fans attending the event.
The reveal was accompanied by music and on-site fan celebrations, with attendees among the first in the country to taste the product following its launch.
Maintaining the Castle Lite Draught Experience
Castle Lite has long positioned itself as one of South Africa’s most loved beer brands, known for its distinctive serving ritual and its extra-cold refreshing temperature, brewed at -2.5°C.
According to the brand, Draught in a Can has been developed to maintain the smoothness and quality of draught beer while offering greater convenience and accessibility to more South Africans.
Duvenage said the launch at LIV Golf South Africa provided the ideal platform for the introduction of the new product.
“As South Africa’s favourite draught, we knew there was an opportunity to keep raising the bar. LIV Golf South Africa gave us a stage that matches our ambition — where fans gather to celebrate sport, music and culture. Draught in a Can brings the smooth and crisp draught experience people love into a convenient new format designed for more occasions and more places.”
Part of a Broader Fan Engagement Strategy
Castle Lite has historically aligned itself with large-scale cultural and sporting moments in South Africa, and has built a reputation for creating fan-focused experiences around major events.
At LIV Golf South Africa, Castle Lite has established a dedicated Fan activation zone where spectators can experience the brand throughout the tournament weekend.
The launch of Draught in a Can forms part of a broader fan engagement strategy, with the brand aiming to turn the tournament environment into a social experience for fans attending the event.
National Rollout
Following its exclusive unveiling at LIV Golf South Africa, Castle Lite Draught in a Can will be rolled out nationally, making the new product available to all consumers.
For Castle Lite, the launch marks a significant step in the evolution of its draught offering.
More than a product introduction, the brand says the innovation represents the next chapter in how more South Africans experience draught beer.