Johannesburg, 4 September 2026: Whisky lovers will have the opportunity to explore exceptional pours, discover new favourites and meet some of the people behind the labels when The Firs in Rosebank hosts the Whisky Experience on Friday, 18 September 2026. Presented by The Firs in collaboration with Whisky Brother & Co, the intimate evening will bring together more than 30 whisky brands for three hours of tastings and discovery from 6 – 9 PM.
Guests will be able to make their way between curated tasting stations throughout The Firs, sampling a diverse selection that ranges from premium and rare expressions to whiskies produced by independent craft distillers. Brand representatives will be on hand to share the stories, craftsmanship, and characteristics behind the different expressions, making the evening equally suited to seasoned whisky enthusiasts and those keen to learn more.
A Whisky Journey in the Heart of Rosebank
Whisky Brother & Co, which began as a passion-driven whisky blog in 2012, has since grown into an internationally recognised specialist retailer, event organiser and whisky community. Its accolades include being named both Best Single Outlet Whisky Retailer in the World and, subsequently, Best Multiple Outlet Whisky Retailer in the World at the Icons of Whisky Awards.
Alongside the main Whisky Experience, invited guests will have access to an exclusive VIP Lounge in The Atrium, adjacent to The Grillhouse. Here, a specially curated collection of exceptional whisky expressions will be available to taste in a more intimate setting, complemented by light meals and hospitality.
“The Firs has always been about creating distinctive experiences that complement the energy and sophistication of Rosebank,” says Annah Sekome, Centre Marketing Manager at The Firs. “This evening gives us an opportunity to bring people together around discovery, craftsmanship and a shared appreciation for whisky, while introducing guests to some truly exceptional brands and expressions.”
Tickets are available through Whisky Brother & Co.
For more information and updates about The Firs and its events, visit The Firs website or follow The Firs on Instagram.